Research Rationale

I plan to produce a Soul/ Jazz music magazine with a target audience of 16+ since it’s hard to put a specific age range on who listens to soul. I have a wide access to my target audience, for example I go to sixth form which has an age range from 16-18. Also, I have access to young adults and adults to help me build my research. This will help me to gather accurate information and cater to what they look for in a music magazine and what attracts them to purchasing one.

For the research into making my Soul/ Jazz music magazine, I will do two types of research: general and focused. I will put together a set of questions around what people’s interests are in music, what they like to see inside a music magazine and what attracts them into buying one. This will help me with my general research as I should be able to gather a good amount of feedback to influence my magazine. As for the focused research, I am planning to get a few magazines already published and show a small group of people; asking them what they like and dislike about them. By doing this type of research, it allows me to get a good understanding of what those belonging to the target audience of my magazine, expect and like to see.

To produce my research I will have to create a set of questions on Google Forms and send it to people, obviously belonging to the target audience of 16+, for them to fill out and send back to me. My focused audience research will require a few different magazines that I can use to get feedback on. I intend to video the couple of people who will give their opinions and ask them why/ why not they make like or dislike the exemplar magazines that they are shown.