Audience Research & Analysis - General

I created a survey on Google Forms for my general audience research. I sent the link to 18 of my contacts and asked them to fill it out. I sent the form to people of different ages to give the results more of a range like my target audience of my music magazine.  With the information I have collected by producing and sending out my survey, when making the magazine, I can cater to my target audience's requirements of what they like to see in a music magazine.

1)

From these results I can infer that the most common genre of music listened to is R&B/ Hip Hop, whereas second is Pop, Jazz and Soul or another genre of music. These results can help me to produce the music magazine successfully because I know that it will reach a good number of people who actually enjoy listening to the music genre of jazz/ soul. 

2)

After receiving the answers to question number two, I can tell that a lot of artists people listen to are mostly artists who don't fit the genre of my magazine. A couple responses mention Jazz and Soul artists such as Lauryn Hill and Amy Winehouse. By asking this question, I could get a general knowledge of what people within my target audience listen to and possibly features some articles inside my magazine of the singers mentioned; helping me to reach out to audiences more.

3)

This question was one of the most useful in the survey for helping me with creating my music magazine and catering to my target audience. From these results, I can gather that, in my magazine, I should include new music and artists emerging into the music industry. Also, I can infer from the results that I should put artist interviews and tour dates in the music magazine as this was also a common answer to the question. 

4)

I asked this question so I can get a little bit of information about what I would need to include (on my front cover especially) so that the magazine would appeal to audiences. From the answers of the question, I can tell that while making the music magazine, the image on the front cover should look original, making the model stand out. I could do this by working with what my model will wear and the props used. I can also see that majority of the results are that the feature which makes them buy a music magazine is what's written on the coverlines. This tells me that I will need to include text of interesting features inside the magazine, in the coverlines. 

5)

From the results of this question, I can now get a good sense about what questions I should ask the artist of my magazine, this way I would be informing my target audience about things that they actually want to know about. A common answer to the question was what influences and inspires the artist. Also, I've found that in an interview, many would like to know about upcoming music and gigs that the artist is doing anytime soon. By receiving these results, I will be sure to use the answers when producing the double page spread in my music magazine.